CRAFTING BOLD, ARTICULATE USER EXPERIENCES — ALWAYS WITH THE CUSTOMER AT HEART
Based in New York City, I create customer-centric digital experiences that solve complex problems and drive results. My experience spans application and web design across mobile, tablet, desktop, and kiosk platforms. I’ve designed experiences for leading brands including Verizon, Microsoft, Samsung, Avaya, American Express, Capital One, Pfizer, and more.
RECENT WORK
Verizon
Customer Dashboard
I led our team in redefining Verizon’s user account dashboard, transforming a complex collection of content and features into a more intuitive, streamlined experience.
The challenge was to reorganize the existing experience, introduce new modules, and make information easier to understand and act on—while aligning with Verizon’s latest brand guidelines and pushing the boundaries of the design system. I also coordinated with cross-channel stakeholders, managing the integration of multiple modules, each requiring its own strategy and design approach.
Key highlights included a redesigned Billing module that surfaces the most relevant information at a glance while encouraging customers to enroll in Auto Pay, and a new Savings module that clearly communicates customer savings while promoting additional opportunities to save.
Dune Devices
Portable Music Player
Product Design • UI/UX • Brand Guidelines
A tactile, almost analog-feeling product identity for a digital-first brand. Clean product renders, precise iconography, and a flexible layout system for web, print, and packaging.
Dune Devices wanted to bring back the joy of focused listening in an age of distraction. Their portable music player needed a brand identity that honored analog tactility while embracing digital precision. I built a system around geometric simplicity, restrained color (black, white, one accent), and ultra-clear iconography. The identity translated seamlessly across contexts: sleek product renders for their site, embossed packaging details for retail, and modular UI components for their app interface. I also developed a comprehensive brand book and asset library so their internal team could maintain visual consistency as they scaled. The result feels intentional, timeless, and refreshingly un-tech-bro.
All work designed end-to-end by Afterglow Studio — strategy, visuals, and rollout.
ABOUT
Meet the person behind Afterglow Studio
EXPERIENCE
Freelance
Afterglow Studio
Brand Designer
UrbanFit Collective
Visual / Packaging Designer
GreenK Goods
Currently
2023–24
2020–22
CRAFTING BOLD, ARTICULATE USER EXPERIENCES — ALWAYS WITH THE CUSTOMER AT HEART
Based in New York City, I create customer-centric digital experiences that solve complex problems and drive results. My experience spans application and web design across mobile, tablet, desktop, and kiosk platforms. I’ve designed experiences for leading brands including Verizon, Microsoft, Samsung, Avaya, American Express, Capital One, Pfizer, and more.
PROCESS
A simple, thoughtful way to build your brand
Every project runs through a clear, structured process so you always know what's happening next - from idea to final files.
STEP 1
Define the vision
We clarify your goals, audience, and what 'good' looks like for you. This gives us a shared direction before any design work begins.
STEP 2
Map the foundations
I translate the strategy into moodboards, references, and directions. You pick a path, and we refine it together
STEP 3
Design the system
Logo, typography, colour, imagery, layouts — everything is built as a cohesive system so your brand looks consistent
STEP 4
Apply and refine
We test the system on real assets: key pages, packaging, slides, or social content. Feedback is folded in until it feels just right.
STEP 5
Deliver and support
You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a design partner
SERVICES
What I can help you create
I work with brands at launch, rebrand, or "we've outgrown our look" moments. Projects are tailored, but most fall into these service areas:
Brand Identity
From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.
Digital & UI Design
High-fidelity web and product interfaces designed with clarity and usability in mind, ready for handoff to your development team.
Packaging & Print
Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.
Launch & Content Design
Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.
Not sure where to start? Book a consultation to talk through scopes and timelines.
MORE WORK
Additional projects worth exploring
Nexus Labs
Tech Startup Branding
Brand Identity • Digital Design • Pitch Materials
Abstract geometric identity with bold typography for a developer tools company. Created logo system, digital guidelines, and pitch deck templates for Series A fundraising.
Canvas Magazine
Editorial Design System
Editorial Design • Typography • Layout Systems
Sarah specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.
Zenith Wellness
Luxury Spa Brand Identity
Brand Identity • Interior Design • UI/UX
Refined brand system with organic shapes and elegant typography for a premium wellness studio. Deliverables included signage, treatment menus, and digital booking interface.
"Alex translated our messy ideas into a visual identity that actually reflects who we are. The process felt calm, clear, and surprisingly fast."
Jona Carter
Founder, EcoLux
"The new brand system changed how we show up in every pitch. Our deck finally looks as polished as the product we're selling."
Sofia Toms
Co-Founder, GreenK Studios
"We came in with an outdated logo and no guidelines. We left with a full toolkit that our whole team can use without second-guessing."
Richard Lee
Creative Director, UrbanRoots
CLIENT REVIEWS
Real feedback from teams I've partnered with
180+
Design projects completed
96%
Client satisfaction rate
8+
Years of experience
LET'S WORK TOGETHER
Ready to give your brand its next chapter?
If you're planning a launch, a rebrand, or simply need a design partner who cares about the details, I'd love to hear what you're working on. Share a bit about your project and I'll get back to you with next steps.