Cefaratti Design

04 / Verizon · Customer loyalty

myAccess

Designing sweepstakes and promotions for Verizon customers

My role
UX design & campaign coordination
Platforms
Desktop, mobile & My Verizon app
Partners
FIFA · NFL · Motorola
myAccess desktop landing page with Big Tickets, Local Passes, deals and rewards
myAccess mobile landing page with Big Tickets, Local Passes, deals and rewards

01 / About the Project

Project overview.

Designing promotion pages and entry flows across web and the My Verizon app.

Challenge

Partner requirements

Each campaign combined partner artwork, prizes, eligibility, and legal requirements within Verizon’s design system.

Goal

A consistent entry flow

Create a consistent path from discovering a promotion to submitting an entry and receiving confirmation.

Result

Sweepstakes participation

FIFA Final Flyaway recorded 138,247 wireless-account entries and 2,969 Fios-account entries.

02 / Customer journey

Sweepstakes entry.

The intended customer journey for entering a sweepstakes.

  1. 01

    Find a promotion

    Browse sweepstakes and promotions.

  2. 02

    Understand the prize

    Review the prize, eligibility, and entry details.

  3. 03

    Submit an entry

    Add the required details and confirm.

03 / UX & Visual Design

Campaign design.

Campaign planning, promotion pages, and entry flows for FIFA and Motorola sweepstakes.

Campaign planning

We worked with marketing and partners to plan, design, and review each campaign.

  1. 01
    Define

    Audience, prizes, content & entry rules

  2. 02
    Design

    Layouts, partner feedback & revisions

  3. 03
    Validate

    Legal approval, assets & development

  4. 04
    Review

    Staging checks & launch readiness

Promotion categories

We grouped sweepstakes, tickets, deals, and claimed offers into clear categories.

myAccess / Landing-page structure & promotion types
Annotated myAccess landing page mapping base offers, featured rewards, big tickets, local passes, anytime deals, and claimed deals, with promotion variants and category rules

FIFA Final Flyaway Sweepstakes

A myAccess tile guided customers from sweepstakes discovery through prize details and entry confirmation.

myAccess / FIFA Final Flyaway Sweepstakes

Motorola Sweepstakes

Customers explored Motorola’s Go for the Goal sweepstakes, reviewed prize and entry details, and received confirmation.

myAccess / Motorola Sweepstakes

FIFA Golden Tickets Sweepstakes

A myAccess tile led customers to Golden Tickets prize details, city selection, and entry confirmation.

myAccess / FIFA Golden Tickets Sweepstakes

04 / Campaign participation

Results & takeaways.

FIFA and NFL sweepstakes participation, reported by wireless and Fios account entries.

FIFA Final Flyaway

March 16–April 13, 2026

138,247Wireless-account entries
2,969Fios-account entries

NFL Super Bowl

January 9–18, 2026

121,352Wireless-account entries
3,245Fios-account entries